A short and fun video that answers some pertinent questions about using video in your organizations.
- What Do Educational Videos Do for Me?
- How Many People Can I Reach With Educational Video?
- Will I Get Noticed With So Many Other Videos Out There?
What Do Educational Videos Do for Me?
Advertising alone doesn’t cut it anymore. Educational videos teach the how and the why of what you do. And they have impact:
65% of executives have visited a vendor’s website after watching a video, and 53% have conducted a search to locate more information.
Pro tip: Don’t be afraid to teach. Giving away useful information allows people to act on that information.
How Many People Can I Reach With Educational Video?
On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network.
Why? Because educational videos are shareable: There are 500 million views of learning-related content on YouTube every day. People share 1 million learning videos every day.
Pro tip: Help your audience feel smart. When people learn something, they immediately want to tell others.
Will I Get Noticed With So Many Other Videos Out There?
YouTube has a thriving learning community, educating the world in a huge range of subjects. And there’s room for you.
Only one-third of large organizations use YouTube as a business tool. And only about 5% of small and 11% of medium-sized organizations use YouTube as a business tool.
Pro tip: Your audience aren’t customers. They’re fans. When people learn from you, they become engaged and share your message with others.
People have an innate and insatiable desire to learn new things.
— Logan Smalley, founder of TED-Ed