“So what is this going to cost us?”

There’s no doubt that educational video is great way to reach a wide audience. On mobile devices alone, YouTube reaches more 18-to-49 year-olds than any broadcast or cable TV network.

Educational video can generate trust in your expertise and build awareness for your product. Or, if you’re in a non-commercial organization that has a public-facing mission, educational video can help teach, and motivate people to act.

But it does cost more than a handful of blog posts.

In my experience, if you’re planning to release a one-off video, or a short campaign of just a handful of episodes, you’re probably best off contracting out to a production company that specializes in educational content.

However, if you want to build a library of material that will support your brand or mission over the long term, it is far less expensive to build in-house expertise and leverage your own knowledgeable staff.

Continue reading How to Cost Educational Videos →

When was the last time you deliberately went to a corporate website to learn how to do something?

If you can’t remember the last time (and I can’t), then you’ve probably done a lot of your research and learning on YouTube.

YouTube has become the first destination for anyone who wants to learn anything, from fixing a pipe to beating a video game. This means that if you’re not using YouTube to reach your customers, then you’re missing a huge portion of your potential audience.

Continue reading Creating a YouTube Content Strategy →

I’m very excited to be launching, together with my wife Uzema Jeena, a new YouTube series titled “Living with Thalassemia.”

Continue reading Living with Thalassemia →