The biggest mistake organizations make with their informational videos is not a technical problem. It’s all about their audience.
A short and fun video that answers some pertinent questions about using video in your organizations.
- What Do Educational Videos Do for Me?
- How Many People Can I Reach With Educational Video?
- Will I Get Noticed With So Many Other Videos Out There?
“So what is this going to cost us?”
There’s no doubt that educational video is great way to reach a wide audience. On mobile devices alone, YouTube reaches more 18-to-49 year-olds than any broadcast or cable TV network.
Educational video can generate trust in your expertise and build awareness for your product. Or, if you’re in a non-commercial organization that has a public-facing mission, educational video can help teach, and motivate people to act.
But it does cost more than a handful of blog posts.
In my experience, if you’re planning to release a one-off video, or a short campaign of just a handful of episodes, you’re probably best off contracting out to a production company that specializes in educational content.
However, if you want to build a library of material that will support your brand or mission over the long term, it is far less expensive to build in-house expertise and leverage your own knowledgeable staff.
For a long time, I have quietly debated the idea of mounting a public exhibition of my photography.
Now, it’s happened in an unexpected way, and it’s a little weird.
The other day, an acquaintance of mine on Facebook posted this astonishing video:
In it, a young elephant is seen painting a self-portrait — a stylish line drawing of an elephant. It holds a paintbrush delicately in its trunk and slowly creates an image with precise, artful strokes.
Although this video is real, it is not the whole story. The whole story is disturbing.