When was the last time you deliberately went to a corporate website to learn how to do something?
If you can’t remember the last time (and I can’t), then you’ve probably done a lot of your research and learning on YouTube.
YouTube has become the first destination for anyone who wants to learn anything, from fixing a pipe to beating a video game. This means that if you’re not using YouTube to reach your customers, then you’re missing a huge portion of your potential audience.
I’m very excited to be launching, together with my wife Uzema Jeena, a new YouTube series titled “Living with Thalassemia.”
Photos from a week’s vacation in New York City, October 2015.
I spent about two hours shooting the supermoon eclipse of September 2015 until the clouds rolled in right at the mid-point of totality. The above shot was taken about 15 minutes into the eclipse. Right place, right time.
The answer is yes. But only if you have something worth saying visually.
Continue reading Should You Use Video to Reach Your Audience?
