Educational video can generate trust in your expertise and build awareness for your product. Or, if you’re in a non-commercial organization that has a public-facing mission, educational video can help teach, and motivate people to act.
But it does cost more than a handful of blog posts.
In my experience, if you’re planning to release a one-off video, or a short campaign of just a handful of episodes, you’re probably best off contracting out to a production company that specializes in educational content.
However, if you want to build a library of material that will support your brand or mission over the long term, it is far less expensive to build in-house expertise and leverage your own knowledgeable staff.
The other day, an acquaintance of mine on Facebook posted this astonishing video:
In it, a young elephant is seen painting a self-portrait — a stylish line drawing of an elephant. It holds a paintbrush delicately in its trunk and slowly creates an image with precise, artful strokes.
Although this video is real, it is not the whole story. The whole story is disturbing.
When was the last time you deliberately went to a corporate website to learn how to do something?
If you can’t remember the last time (and I can’t), then you’ve probably done a lot of your research and learning on YouTube.
YouTube has become the first destination for anyone who wants to learn anything, from fixing a pipe to beating a video game. This means that if you’re not using YouTube to reach your customers, then you’re missing a huge portion of your potential audience.