Grand ideas will sail right past your audience when presented poorly.
This is the first in a series of lessons I’ve learned doing technical and scientific communication with researchers in the video game industry.
The biggest mistake organizations make with their informational videos is not a technical problem. It’s all about their audience.
A short and fun video that answers some pertinent questions about using video in your organizations. What Do Educational Videos Do for Me? How Many People Can I Reach With Educational Video? Will I Get Noticed With So Many Other Videos Out There?
“So what is this going to cost us?” There’s no doubt that educational video is great way to reach a wide audience. On mobile devices alone, YouTube reaches more 18-to-49 year-olds than any broadcast or cable TV network. Educational video can generate trust in your expertise and build awareness for your product. Or, if you’re…
When was the last time you deliberately went to a corporate website to learn how to do something?
If you can’t remember the last time (and I can’t), then you’ve probably done a lot of your research and learning on YouTube.
I’m very excited to be launching, together with my wife Uzema Jeena, a new YouTube series titled “Living with Thalassemia.”