The biggest mistake organizations make with their informational videos is not a technical problem. It’s all about their audience.
Continue reading The Biggest Mistake Made with Informational Video
Why Educational Video for My Organization?
A short and fun video that answers some pertinent questions about using video in your organizations.
- What Do Educational Videos Do for Me?
- How Many People Can I Reach With Educational Video?
- Will I Get Noticed With So Many Other Videos Out There?
How to Cost Educational Videos
“So what is this going to cost us?”
There’s no doubt that educational video is great way to reach a wide audience. On mobile devices alone, YouTube reaches more 18-to-49 year-olds than any broadcast or cable TV network.
Educational video can generate trust in your expertise and build awareness for your product. Or, if you’re in a non-commercial organization that has a public-facing mission, educational video can help teach, and motivate people to act.
But it does cost more than a handful of blog posts.
In my experience, if you’re planning to release a one-off video, or a short campaign of just a handful of episodes, you’re probably best off contracting out to a production company that specializes in educational content.
However, if you want to build a library of material that will support your brand or mission over the long term, it is far less expensive to build in-house expertise and leverage your own knowledgeable staff.
My Own Gallery
For a long time, I have quietly debated the idea of mounting a public exhibition of my photography.
Now, it’s happened in an unexpected way, and it’s a little weird.
Images That Lie
The other day, an acquaintance of mine on Facebook posted this astonishing video:
In it, a young elephant is seen painting a self-portrait — a stylish line drawing of an elephant. It holds a paintbrush delicately in its trunk and slowly creates an image with precise, artful strokes.
Although this video is real, it is not the whole story. The whole story is disturbing.