Creating a YouTube Content Strategy

When was the last time you deliberately went to a corporate website to learn how to do something?

If you can’t remember the last time (and I can’t), then you’ve probably done a lot of your research and learning on YouTube.

YouTube has become the first destination for anyone who wants to learn anything, from fixing a pipe to beating a video game. This means that if you’re not using YouTube to reach your customers, then you’re missing a huge portion of your potential audience.

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