Category Archives: Video

Creating a YouTube Content Strategy

When was the last time you deliberately went to a corporate website to learn how to do something?

If you can’t remember the last time (and I can’t), then you’ve probably done a lot of your research and learning on YouTube.

YouTube has become the first destination for anyone who wants to learn anything, from fixing a pipe to beating a video game. This means that if you’re not using YouTube to reach your customers, then you’re missing a huge portion of your potential audience.

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Upcoming Short Film: The Rainbow and the Stars

This is a project that I’ve been thinking about for a long time. And about six weeks ago, something just went twang in my head, and I finally decided to actually do it.

I have always been fascinated by stellar spectroscopy, which is the method used by astronomers to examine the chemical composition of stars and other luminous objects. This is one of those areas of science that is not only interesting for its own sake, but produces an understanding of the universe that is staggeringly beautiful. The discoveries produced by this technique have radically changed our understanding of the relationship between us and the rest of the cosmos.

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