“So what is this going to cost us?”
There’s no doubt that educational video is great way to reach a wide audience. On mobile devices alone, YouTube reaches more 18-to-49 year-olds than any broadcast or cable TV network.
Educational video can generate trust in your expertise and build awareness for your product. Or, if you’re in a non-commercial organization that has a public-facing mission, educational video can help teach, and motivate people to act.
But it does cost more than a handful of blog posts.
In my experience, if you’re planning to release a one-off video, or a short campaign of just a handful of episodes, you’re probably best off contracting out to a production company that specializes in educational content.
However, if you want to build a library of material that will support your brand or mission over the long term, it is far less expensive to build in-house expertise and leverage your own knowledgeable staff.
Continue reading How to Cost Educational Videos
When was the last time you deliberately went to a corporate website to learn how to do something?
If you can’t remember the last time (and I can’t), then you’ve probably done a lot of your research and learning on YouTube.
YouTube has become the first destination for anyone who wants to learn anything, from fixing a pipe to beating a video game. This means that if you’re not using YouTube to reach your customers, then you’re missing a huge portion of your potential audience.
Continue reading Creating a YouTube Content Strategy
I’m very excited to be launching, together with my wife Uzema Jeena, a new YouTube series titled “Living with Thalassemia.”
Continue reading Living with Thalassemia
The answer is yes. But only if you have something worth saying visually.
Continue reading Should You Use Video to Reach Your Audience?
How do we know what the stars are really made of? Is the universe made of the same kind of stuff as we are?
This short film tells the story behind the science of spectroscopy and the beauty of the universe. It’s a personal project that I hope will educate and entertain.
Continue reading “The Rainbow and the Stars” is Released!