When was the last time you deliberately went to a corporate website to learn how to do something?
If you can’t remember the last time (and I can’t), then you’ve probably done a lot of your research and learning on YouTube.
YouTube has become the first destination for anyone who wants to learn anything, from fixing a pipe to beating a video game. This means that if you’re not using YouTube to reach your customers, then you’re missing a huge portion of your potential audience.
Continue reading Creating a YouTube Content Strategy
I’m very excited to be launching, together with my wife Uzema Jeena, a new YouTube series titled “Living with Thalassemia.”
Continue reading Living with Thalassemia
The answer is yes. But only if you have something worth saying visually.
Continue reading Should You Use Video to Reach Your Audience?
How do we know what the stars are really made of? Is the universe made of the same kind of stuff as we are?
This short film tells the story behind the science of spectroscopy and the beauty of the universe. It’s a personal project that I hope will educate and entertain.
Continue reading “The Rainbow and the Stars” is Released!
This is a project that I’ve been thinking about for a long time. And about six weeks ago, something just went twang in my head, and I finally decided to actually do it.
I have always been fascinated by stellar spectroscopy, which is the method used by astronomers to examine the chemical composition of stars and other luminous objects. This is one of those areas of science that is not only interesting for its own sake, but produces an understanding of the universe that is staggeringly beautiful. The discoveries produced by this technique have radically changed our understanding of the relationship between us and the rest of the cosmos.
Continue reading Upcoming Short Film: The Rainbow and the Stars